The Brand Academy
The Brand Academy is a joint initiative between Invent Penn State and Intercollegiate Athletics, made possible by a $2.5 million anonymous gift through the Wally Triplett Brand Academy Endowment.
This program empowers student-athletes to build, manage, and grow their personal brands through hands-on learning, mentorship, and entrepreneurial resources—preparing them to lead with purpose in their careers and communities beyond Penn State.
At our 3rd Annual Lions to Leaders Symposium held in March 2026, student‑athletes had the opportunity to learn from Penn State alumni who shared their journeys, insights, and advice on leadership and life beyond sport.
Panelists included:
Anna Camden
Former Penn State Women’s Basketball
Sports Broadcaster, Influencer
B.J. Werzyn
Founder and CEO, West Shore Home
Tony Stewart
Former Penn State Football and NFL Athlete
Owner of CFA Newport Beach
Spotlight Athlete
Meet Kalea McElligot!
“I started working with The Brand Academy to grow and strengthen my personal brand in a way that is authentic to me. As a gymnast, I’ve always been passionate about hard work, dedication, and pushing myself to improve every day. Through this experience, I’ve been able to explore how those values translate beyond the gym and into building a meaningful and genuine brand.
My goal is to create a brand that reflects not only my journey as an athlete but also my lifestyle, personality, and the things I care about outside of gymnastics. I want people to see the full, authentic picture of training, competing, everyday life, and the moments in between that shape who I am.
So far, The Brand Academy has allowed me to connect with brands and obtain opportunities that value authenticity and individuality. I’m excited to continue growing my platform, sharing my journey, and building partnerships with brands that align with who I am.”
Mission & Vision
The Brand Academy empowers Penn State student-athletes to build authentic, lasting personal brands through education, mentorship, and hands-on experiences.
We provide access to high-impact programming that strengthens leadership, strategic thinking, and entrepreneurial confidence—focusing on personal brand development, social media presence, financial literacy, and media training.
The Brand Academy also fosters valuable connections with alumni, industry leaders, and the broader Penn State community to help student-athletes achieve long-term success beyond their time on campus.
Female student-athletes come together for hands-on workshops focused on entrepreneurship, branding, and building community.
Academy Leadership
Dr. Omar X. Easy—a former Penn State football standout, NFL running back, and seasoned educator—serves as the inaugural Director of The Brand Academy.
He holds a Ph.D. in Educational Administration from Penn State and brings years of leadership experience as a school administrator, including superintendent. Dr. Easy combines his academic expertise and athletic background to help student-athletes build meaningful, lasting personal brands and prepare for success beyond sports.
Dr. Omar X. Easy, Assistant Athletic Director, Intercollegiate Athletics and Director, The Brand Academy