Inc.U Competition
Pitch Your Startup. Win Up to $30K.
Six undergraduate teams from campuses across the commonwealth will be selected to pitch their startups live during Penn State Startup Week in March.
Prizes include: 1st place: $15,000, 2nd place: $10,000, 3rd place: $5,000, Startup Spark Award: $1,000 awarded to one standout campus applicant for exceptional innovation and potential
Finalist teams also receive: Mentorship from experienced entrepreneurs, a professionally produced marketing video, and opportunities to promote their startup and build momentum.
View the 2025 Competition Winners
How to Apply
- Create a 2–3 min video covering problem, solution, passion, and team info (creativity encouraged)
- Submit via form
- Select teams invited to in‑person interviews
- Six finalists compete live in March
- Finalists receive mentorship, marketing video, connections & more
Key Dates
- Virtual Information Session: December 8, 2025, Watch Recording
- Applications Open: January 12, 2026
- Applications/Video Submissions Due: January 18, 2026
- Teams Selected for Interviews: January 26, 2026
- Finalists Announced: February 6, 2026
- Live Finalist Presentations: March 21, 2026, Watch Recording
- Recognition Reception: March 26, 2026
2025 Top 6 Teams
5South5
Founded by Danny Vitale, Bellisario College of Communications
5South5 helps creators, athletes, and influencers grow their audience and land brand deals through custom social media strategies and content.
Bapanada
Founded by Brandon Christian Everett, Penn State Berks
Bapanada brings affordable, Latin-inspired meals to communities via a mobile model, tackling food insecurity and expanding to East Coast campuses.
Core Carry
Founded by Nicholas Nadreau, Smeal College of Business
Core Carry makes sleek, functional wallets featuring a slim design, premium suede, and a card pop-up mechanism for modern everyday carry.
Curious to know what it’s like being a student startup founder? Hear from the experiences of the 2024 Inc.U winners.
Orest Luzeckyj Artwork
Founded by Orest Luzeckyj, Penn State Abington
This art brand connects audiences with meaningful, high-quality pieces through engaging social media and direct artist interaction.
Slammed U
Founded by Niklas Restrepo, Smeal College of Business
Slammed U is a roommate-matching and community platform helping college students connect, find housing, and build friendships.
Joy Tac
Founded by Erin Godfrey, Penn State Harrisburg
Joy Tac’s SPAR system improves firearm retention for law enforcement—boosting safety and performance with a patent-pending design.
Everything You Need to Know
How to Apply & Compete
Step 1: Submit Your Pitch Video
Each team must submit one video (2–3 minutes) that explains:
- The problem you’re solving — and why it matters
- Your solution and how it works
- Why your team is passionate about this idea
- Who’s on your team and what each person brings
Be clear, be creative, and make it your own!
Step 2: In-person Interviews
After reviewing all video submissions, selected teams will be invited for a virtual interview with the judges. From there, six finalist teams will be chosen to compete in person at the live pitch event.
Step 3: Live Finalist Event
The six finalists will pitch live on during Startup Week 2026. Teams will compete for top prizes of $15,000, $10,000, and $5,000, along with:
- Business mentorship
- A professionally produced marketing video
- Access to past winners
- Promotional and networking opportunities
Startup Support Requirement
Finalist teams must have a legal business entity with an EIN (Employer Identification Number). If your team doesn’t have one at the time of application, you must begin the process immediately after being selected. Free legal support is available through the Penn State Dickinson Law Entrepreneur Assistance Clinic.
No Cost to Enter
There’s no entry fee to participate. By applying, your team agrees to the competition rules and allows Inc.U and organizers to use submitted videos, photos, and pitch materials for promotional purposes.
See What a Winning Pitch Looks Like
Not sure how to structure your pitch or what to include?
Check out these standout examples from last year’s finalists to get inspired and see what works:
- Joy Tac final pitch
- Orest Luzeckyj Artwork final pitch
- 5South5 final pitch
- 2025 Inc.U Competition with Q&A
These examples highlight different styles, industries, and team dynamics — so you can find what fits your voice and vision.
Who’s Eligible to Apply
Eligible Students: To apply, you must be a current undergraduate student at any Penn State campus in Pennsylvania and own a PA-based company. You must be in good academic standing throughout the competition.
Important Note for International Students: If you’re a foreign national on a U.S. visa, you may face restrictions on owning a U.S. business. To participate, you must show that you meet the company eligibility requirements and receive approval from Invent Penn State.
Eligible Companies: Your startup must be:
- 51% or more owned by one or more eligible Penn State undergrads
- A U.S. legal entity with the ability to do business in Pennsylvania
Legal Entity Required for Cash Prizes: All finalist teams must have a legal entity and EIN (Employer Identification Number) to receive prize money. If your team doesn’t already have one, you’ll need to start the process as soon as you’re notified as a finalist. Free support for forming a legal entity is available through the Penn State Dickinson Law Entrepreneur Assistance Clinic.
How to Submit Your Application
To enter, each team must:
- Complete the online application form
- Upload a 2–3 minute pitch video
The application form includes basic team info, agreement to the competition rules, and a media release allowing Inc.U to use submitted photos, videos, and pitch materials for promotional purposes.
By submitting both the form and video, your entry is considered complete.
Note: All information provided may be reviewed for accuracy.
Finalist Pitch Event & How You’ll Be Judged
Live Pitch Event
- Finalists will pitch live at University Park during Penn State Startup Week 2026.
- Teams should also be available the day before (Friday) for practice pitches and briefings.
- Lodging and travel costs will be covered for teams traveling from other campuses.
Team Requirements
- Only two eligible Penn State students may deliver the live pitch on stage.
- Other team members (including non-PSU members) can participate in mentorship, coaching, and video prep.
Pitch Format
- Time limit: 2.5 minutes
- Limited number of slides
- No props or prototypes allowed
Judging Criteria
Your pitch will be evaluated based on its alignment with the goals of the Inc.U Competition and Invent Penn State’s mission of supporting innovation, job creation, and student success.
Judges will consider:
- Clarity of the problem you’re solving
- Uniqueness and viability of your solution
- Market potential and scalability
- Team credibility and progress
- How you plan to use the funding
- Overall presentation and Q&A performance
Judges score independently, then collaborate on final decisions. Judging decisions are fina.
How Cash Awards Are Paid
All cash awards are paid to the company, not individuals. To receive payment:
- Your team must have a legal entity and EIN
- Your company must be approved through the Penn State procurement process
- The award must be formally requested by your company
Requests should be submitted as soon as possible after the competition.
Please note: No payments are guaranteed for requests made after June 30 of the award year.
If your team needs to establish a legal entity, you must begin the process immediately after being selected as a finalist to ensure timely payment.
No equity is taken in exchange for these awards.
Your Intellectual Property Rights
Student teams retain full rights to all materials and ideas shared during the Inc.U Competition.
However, teams are strongly encouraged to review applicable intellectual property (IP) laws and carefully consider what they disclose in presentations or materials.
Make sure you’re protecting your work while participating.