Startup Week powered by PNC 2021 Resources

The graphics, templates and materials in this section will help you communicate effectively about Startup Week in the context of Invent Penn State, the innovation hubs and your campus, as you inspire and support entrepreneurship at Penn State.

Have Questions?

For questions about branding, trademark and logo use, or language, files and functionality or guidance on vendors, please contact Ashley Palmer at abp18@psu.edu.

Visual Identity
Brand Guidelines

Penn State Startup Week powered by PNC’s brand guidelines ensure consistent messaging and a uniform visual identity every year.

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Logos

A collection of approved logos for Penn State Startup Week powered by PNC. Marks are owned by Penn State. You may not create or alter the mark.

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Featured Event Materials
Digital Signage

Promote the featured events by showcasing these digital signs on computer and TV screens on your campus or in your building.

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Palm Flyers

Promote the featured events showcased on these small flyers meant to fit in your hand.

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Event Poster

Promote the featured events showcased on this poster that can be printed and put in your campus building or classroom for maximum student visibility.

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Digital Marketing
Email Marketing

Use these email headers, footers and icons to give your communications a distinct look that's consistent with partners across the University.

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Screensavers

Work with your campus IT or building staff to have these graphics set up as backgrounds and screensavers in your building.

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Zoom Background

Use these Zoom backgrounds to create uniformity across your events and presenters.

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Social Media
Facebook

Use these branded Facebook banners, post graphics, and the event post template to promote your Startup Week events.

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Twitter

Use these branded Twitter banners, post graphics, and the event post template to promote your Startup Week events.

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Instagram

Use these branded Instagram post graphics and the event post template to promote your Startup Week events.

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YouTube

Use these branded YouTube graphics and the event post template to promote your Startup Week events.

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Start.Me.Up Mini-Challenge
Wordmarks

A collection of approved wordmarks for the Startup Week Start.Me.Up Mini-Challenge.

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Flyer

A digital flyer to attach to an email and send to students interested in participating in the challenge.

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Digital Sign

Branded digital signs to be put up in college or campus buildings with maximum student visibility.

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Digital Graphics

Branded digital graphics to be used on social media or email marketing to promote the challenge to Penn State students.

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Marketing & Communicators Coffee Chat – Feb. 26
Presentation

This is the Powerpoint presented at the 2021 Startup Week Marketing & Communicators Coffee Chat.

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Event Details Form

Want your event listed on the Startup Week website? Fill out this form and submit it to Amy Pollock (amp29@psu.edu) to be included!

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Zoom Recording

A YouTube video of the presentation given at the 2021 Startup Week Marketing & Communicators Coffee Chat. Watch this if you couldn’t Zoom in.

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Signage
Table Tent

Place these table tents on tables in communal areas or desks in classrooms and offices.

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Bus Wrap

This wrap was used for a CATA bus in the lead up to and during Startup Week 2020.

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Teardrop Flag

These teardrop flags are used to place outside of a venue hosting Startup Week events.

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Retractable Banners

These banners are most effective when placed in high foot traffic areas, outside of event locations and near stages to be captured as background in photographs.

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Featured Event Poster Template

Use this poster to highlight and feature events during Startup Week 2021.

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Branded Poster

Use this poster to promote Startup Week 2021 at your campus.

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Step & Repeat

Place this Step and Repeat near high foot traffic areas so people can take red carpet style photos!

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Swag
Shirts

These shirts give visibility to Startup Week, are a great handout and should be distributed extremely liberally.

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Stickers

Stickers can go on anything and create visibility in the community when placed on laptops or phones.

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Tablecloth

Wrap your table in this branded tablecloth to make events look official and help guide people to the right location.

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Buttons

Give buttons away liberally and encourage people to wear them to events.

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2020 Reference Materials
Competition Grid Flyer

A brochure highlighting some of the competitions that happened during Startup Week 2020.

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Overview Brochure

This 2020 brochure gives you an overview of the entire Startup Week event.

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Sponsor Packet

This packet was used to solicit sponsors for Startup Week 2020.

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Pegula Takeover

Site assets created to brand and takeover the Pegula Ice Arena for Startup Week 2020.

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Photos
Photos

Photos from Startup Week 2019 for print or digital (screen) use.

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