Dare to Disrupt Episode 9 – On the Forefront of Digital Advertising with Infolinks Media CEO Robert Regular

Robert is a serial technology and media entrepreneur with 25 years of experience in digital media and marketing. He has founded, grown and exited four digital media technology companies with teams and locations around the world. He has been at the forefront of the creation of digital internet advertising and technology platforms from the beginning of the world wide web and ecommerce. 

In this episode, Robert talks about how he entered the digital media space, convincing people in the late 90s that they needed e-commerce and news websites. He also discusses how he developed resilience, enduring and pivoting through the dot com collapse, 9/11, and the 2008 financial crisis. He also talks about how he has observed the digital advertising space evolve, and where he thinks it’s heading.  His current company, Infolinks Media, has the mission of providing publishers with the most effective and powerful ad products.

At the end of the episode, Justin Leusner, a sophomore at Penn State studying Corporate Innovation and Entrepreneurship, joins the conversation. He is the CEO of YF Visuals, a YouTube creator consulting company offering creators feedback and guidance as well as in-depth courses to take their content to the next level. Leusner talks to Regular about the future of social media marketing.

Episode Chapters

• 00:00 – 13:30 Developing a love for broadcast media
• 13:30 – 16:50 Pioneering a new space in the media industry
• 16:50 -21:25 Developing entrepreneurial resilience
• 21:25 – 28:18 Running a public vs. private company
• 28:18 – 36:42 Learning about timing and launching Infolinks Media
• 36:42 – 39:36 Programmatic ad exchange
• 39:36 44:23 Advice for young entrepreneurs
• 44:23 – 53:13 Student section

About Robert Regular

Robert Regular is the CEO of Infolinks Media, a leading digital media ad marketplace. He received his bachelor’s degree in communications and business from Penn State.

Download the full episode transcript

Subscribe: Apple Podcasts | Google Podcasts | Spotify

Dare to Disrupt is a podcast about Penn State alumni who are innovators, entrepreneurs and leaders, and the stories behind their success. Learn more.