Exploring Name, Image and Likeness (NIL) with Former NFL Player Omar X. Easy

Dare to Disrupt
Exploring Name, Image and Likeness (NIL) with Former NFL Player Omar X. Easy

Omar X. Easy, Ph.D., is the recently appointed director of the all-new Penn State Brand Academy. The Brand Academy, a project recently launched by Invent Penn State in partnership with Penn State Intercollegiate Athletics and funded through the Wally Triplett Brand Academy Endowment, is designed to support student-athletes to manage and leverage their personal brand, name, image and likeness (NIL), and support their entrepreneurial interests more successfully.

In this episode, Omar shares his experience growing up in Jamaica and moving to the United States as a teenager. He shares lessons learned from his time as a student-athlete at Penn State as well as his time in the NFL, where he played as a running back for the Kansas City Chiefs and the Oakland Raiders. He then discusses his vision for The Brand Academy and how it will serve student-athletes in building and leveraging their personal brand.

At the end of the episode, current Penn State student Miranda Heffelfinger joins the conversation. She is the captain and president of the Penn State women’s rugby team. She talks to Omar about how The Brand Academy will eventually serve all student-athletes, as well as how The Brand Academy will set student-athletes up for success to continue to benefit from NIL post-graduation.