LaunchBox and Innovation Hub Marketing Resources

LaunchBox and Innovation Hub Resources

The graphics, templates and materials in this section will help you communicate effectively about your LaunchBox or innovation hub in the context of Invent Penn State and other innovation hubs as you inspire and support entrepreneurship in your community. Each LaunchBox is branded specifically for its community. Visual identity and naming guidelines must be strictly followed for all registered marks.

Have Questions?

For questions about branding, trademark and logo use, or language, please contact Nena Ellis as Nena@psu.edu. For technical questions about the files and functionality or guidance on vendors, please contact David Schroeder at dzs300@psu.edu.

Roundtable Meeting Materials and Presentations
Innovation Hub Roundtable Materials and Presentations

The innovation hub roundtables are quarterly meetings where hub personnel come together to share best practices. Find meeting presentations here. Some meetings have Zoom recordings.

Marks & Brand Guidelines
Naming Guidelines

The LaunchBox naming guidelines ensure the LaunchBox brand remains strong and that Penn State can protect this mark.

Endowment Presentation Template

The LaunchBox endowment presentation can help you impress potential donors. The samples LaunchBox marks must be provided by Nena Ellis. One week is requested for turnaround after central development has confirmed the presentation should be created.

LaunchBox Marks

A collection of approved logos for each LaunchBox. Marks are owned by Penn State and must be issued to you. You may not create or alter your mark.

LaunchBox Icons

A collection of LaunchBox icon graphics in various file formats and approved color schemes. The icon must always be used in the context of the complete LaunchBox mark.

Digital
LaunchBox Website Template

Invent Penn State will help you setup a branded website. This is $5,000 value, but will only cost you $2,500. Please contact us to get the process started.

Innovation Hub Website Template

Invent Penn State will help you setup a branded website. This is $5,000 value, but will only cost you $2,500. Please contact us to get the process started.

Eletter Examples

Use these examples to begin email marketing to amplify your events, success and communicate pertinent information.

PowerPoint Templates

These templates provide a consistent image and presentation style while highlighting individual locations.

Exterior Signage
Building Signage

Designs to brand your location and increase visibility in your community.

Window Vinyls

Brand your location with highly visible window designs.

Interior Signage
Retractable Banners

One of the most popular marketing items we have is the banner. They're easy to transport, highly visible and a perfect background for photo opportunities and to brand events.

Wall Vinyls

Wall vinyls are a great way to showcase and brand your location.

Media Relations
Boilerplate Language

The standard description to use when describing LaunchBox.

Media Advisory Template

Use the media advisory to alert media to upcoming events. It should be brief, say who, what, when , where and why, and include contact information.

Media Release Template (Word)

The media release should read like a news story, written in third person, citing quotes and sources, and designed to be picked up by news outlets. For announcements about Invent Penn State please allow time for Nena Ellis to review.

Media Release Template (Designed)

Helpful for media events, the designed media release template presents a polished package to your media outlets.

Print Materials
Happy Valley LaunchBox Impact Brochure

A brochure highlighting Happy Valley LaunchBox's impact through the stories of those they've served. Files may be used to create your own brochure if applicable.

Happy Valley LaunchBox Impact Stat Sheet

A 1-page document highlighting Happy Valley LaunchBox's impact through metrics. Other hubs may use this document and insert their own stats.

Innovation Hub Impact Brochure with Stats

A brochure highlight the impact of the innovation hub program through the stories of those they've served.

Innovation Hub Impact Surveys

Data on activities and outcomes from every innovation hub, which can be used in grant applications, public relations, university development activity, internal assessments and local partnership development.

LaunchBox Stationery

A suite of branded materials such as business cards, letterhead, envelopes to be used for formal correspondence, for example, communicating with legislatures, dignitaries or distinguished speakers.

Innovation Hub Stationery

A suite of branded materials such as business cards, letterhead, flyers, envelopes and more to promote your innovation hub professionally.

LaunchBox A2 Notecard

Use the A2 notecard for invitations to events, personalized messages to partners and sponsors, and to thank participants after events.

LaunchBox Cohort Card

Highlight the entrepreneurs and innovators in your ecosystem with the cohort card. Predesigned so you can quickly list the teams and a brief description of what they're working on.

LaunchBox 1-Page Overview

Use this template to inform partners and collaborators about your locations and services.There's also a two-page option.

LaunchBox Pocket Promo Card

Have an upcoming event or bootcamp? The promo card is designed to give your audiences all the info they need in a concise format. Share them with collaborators and partners.

LaunchBox Ribbon Cutting Invitation

Use this invitation to invite partners, stakeholders and community members to the opening of your new LaunchBox.

Innovation Hub Flyers

Us the flyer template to help inform partners and collaborators about your location and services.

Posters

Use these posters to communicate your innovation hub's mission, services and partners.

Swag (Merch)
Buttons

A great handout that can highlight a program, place or theme. Pin them on speaker lapels at events or on people being photographed.

Magnets

Give your brand visibility in homes, offices and class rooms.

Mugs

Coffee mugs are an excellent giveaway item that people will use regularly. Give them to bootcamp participants, speakers and place them around your location for high visibility branding.

Shirts

Give your brand visibility and reward program participants with a shirt that highlights their accomplishment and showcases your program.

Stickers

Stickers can go on anything and create visibility in the community when placed on laptops or phones.