The graphics, templates and materials in this section will help you communicate effectively about your LaunchBox or innovation space in the context of Invent Penn State and other innovation spaces as you inspire and support entrepreneurship in your community. Each LaunchBox is branded specifically for its community. Visual identity and naming guidelines must be strictly followed for all registered marks.
For questions about branding, trademark and logo use, language, file functionality or guidance on vendors, please contact Krystle Yarrison at kry5048@psu.edu.
The LaunchBox Visual Identity & Naming Guidelines ensure brand consistency and protect Penn State’s ownership of the mark. Since Invent Penn State programs are supported in part by funding from the Commonwealth of Pennsylvania’s Department of Community & Economic Development (DCED), adherence to these guidelines is required for all marketing and promotional materials. The standards outlined apply to both LaunchBox and DCED-funded programs.
A collection of icon graphics and approved logos for each LaunchBox. Marks are owned by Penn State and must be issued to you. You may not create or alter your mark. Icons must be used in the context of the complete LaunchBox mark.
A collection of program and service icons for the LaunchBox & Innovation Network. You may not create or alter icons.
Data on activities and outcomes from every innovation space, which can be used in grant applications, public relations, university development activity, internal assessments and local partnership development.
Invent Penn State will help you setup a branded website. This is a $5,000 value, but will only cost you $2,500. Please contact us to get the process started.
Use these headers to begin email marketing to amplify your events, success and to communicate pertinent information. The folder contains an editable Adobe XD file allowing you to add your logo. Mailchimp email templates are available upon request.
These templates provide a consistent image and presentation style while highlighting individual locations.
Use these examples to begin email marketing to amplify your events, success and communicate pertinent information.
This document is a general overview of digital advertising platforms including Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads. These guidelines can be used as a starting point for deciding the best way to approach a digital advertising campaign.
This document shows a sample social media content plan for promoting a program. This gives a general outline for suggesting the number of posts to create when promoting a program, timing, and a general schedule guideline.
This template can be used for a working social content calendar, to organize social posts across multiple platforms and has a built in approval section. This can also be used as a database of social posts, and customized as needed to suit your needs.
This template can be used as a guide for keeping track of a program’s social content, or as an overview timeline of social posts in a Gantt Chart format.
Editable Don't Quit Your Daydream Shirt template.
Use these editable headers to begin email marketing to amplify your events, success and to communicate pertinent information.
A brochure highlighting Happy Valley LaunchBox's impact through the stories of those they've served. Files may be used to create your own brochure if applicable.
A 1-page document highlighting Happy Valley LaunchBox's impact through metrics. Other innovation spaces may use this document and insert their own stats.
A brochure highlighting the services and programs offered at Happy Valley LaunchBox. Files may be used to create your own brochure if applicable.
A brochure highlight the impact of the Network through the stories of those they've served.
A suite of branded materials such as business cards, letterhead, envelopes to be used for formal correspondence, for example, communicating with legislatures, dignitaries or distinguished speakers.
Use the A2 notecard for invitations to events, personalized messages to partners and sponsors, and to thank participants after events.
Brand events and your innovation space with easy-to-transport retractable banners and decorative wall vinyl.
Use the media advisory to alert media to upcoming events. It should be brief, say who, what, when , where and why, and include contact information.
The media release should read like a news story, written in third person, citing quotes and sources, and designed to be picked up by news outlets. For announcements about Invent Penn State please allow time for Ashley Palmer to review.
Helpful for media events, the designed media release template presents a polished package to your media outlets.
The roundtables are quarterly meetings where personnel come together to share best practices. Find meeting presentations here. Some meetings have Zoom recordings.
Photos of innovation spaces from across the Network. If used, please credit Invent Penn State.