Startup Week 2020 Resources

The graphics, templates and materials in this section will help you communicate effectively about Startup Week in the context of Invent Penn State, the innovation hubs and your campus, as you inspire and support entrepreneurship at Penn State.

Have Questions?

For questions about branding, trademark and logo use, or language, files and functionality or guidance on vendors, please contact Ashley Palmer at abp18@psu.edu.

Visual Identity
Startup Week Logo

A collection of approved logos Startup Weeks in a variety of colors and file types.

Go to Files
Digital, Social, Media Release
Digital Graphics

Get with your campus IT staff and have these graphics setup as backgrounds, screen savers or anything else digital on the computer and TV screens on your campus.

Go to Files
Pegula Signage

These are the graphics used for the Pegula Celebration. They are tailor made for the video boards and displays at the Pegula arena.

Go to Files
Email Marketing Graphics

Use these email headers, footers and icons to give your communications a distinct look that's consistent with partners across the University.

Go to Files
Media Release

The media release should read like a news story, written in third person, citing quotes and sources, and designed to be picked up by news outlets. For announcements about Startup Week please allow time for Ashley Palmer to review.

Go to Files
Social Media Graphics

Use these graphics to post and share information about Startup Week on Facebook, Instagram, Twitter and YouTube.

Go to Files
Photos
Photos

Photos from Startup Week 2020 for print or digital (screen) use.

Go to FIles
Exterior Signage
Bus Wrap

This wrap was used for a CATA bus in the lead up to and during Startup Week 2020.

Go to Files
Teardrop Graphic

These teardrop flags are great to place outside of a venue hosting Startup Week events.

Go to Files
Interior Signage
Retractable Banners

Place these banners in high foot traffic areas, outside of event locations and near stages to be captured as background in photographs.

Go to Files
Featured Event Poster Template

Use this poster to highlight and feature events during Startup Week 2020.

Go to Files
Branded Poster

Use this poster to promote Startup Week 2020 at your campus.

Go to Files
Step and Repeat

Place this Step and Repeat near high foot traffic areas so people can take red carpet style photos!

Go to Files
Print Materials
Competition Grid Flyer

A brochure highlighting some of the competitions happening during Startup Week 2020

Go to Files
Overview Brochure

This brochure gives you an overview of the entire Startup Week event. This is a great handout for students and faculty.

Go to Files
Sponsor Packet

This packet was used to solicit sponsors for Startup Week 2020.

Go to Files
Palm Flyer

Small flyers easy to hand out and meant to fit in your hand. Distribute in high traffic areas and place in reception areas.

Go to Files
Table Tent

Place these table tents on tables in communal areas or desks in class rooms and offices.

Go to Files
Swag (Merch)
Shirts

These shirts give visibility to Startup Week, are a great handout and should be distributed extremely liberally.

Go to Files
Cell Phone Wallet

Give your brand visibility in homes, offices, class rooms and everywhere cell phones are used.

Go to Files
Water Bottle

Water Bottles are an excellent giveaway item that people will use regularly. Give them to participants, speakers and place them around your location for high visibility branding.

Go to Files
Stickers

Stickers can go on anything and create visibility in the community when placed on laptops or phones.

Go to Files
Mug

Mugs are an excellent giveaway item that people will use regularly. Give them to participants, speakers and place them around your location for high visibility branding.

Go to Files
Journal

These hardbound journals are great handouts at events where attendees might take notes. Set them at seats ahead of events and hand them out at registration desks.

Go to Files
Table Cloth

Wrap your table in this branded tablecloth to make events look official and help guide people to the right location.

Go to Files
Buttons

Give buttons away liberally and encourage people to wear them to events.

Go to Files
Cutlery Set

This year we're giving away cutlery sets branded for Startup Week. This is a fun and useful giveaway for any event.

Go to Files
Startup Week Marketing and Communicators Luncheon
Luncheon Powerpoint

This is the Power Point presentation given at the 2020 SUW Marketing and Communicators Luncheon.

Go to Files
Process Document

This document outlines the processes of Startup Week and how your unit can be involved!

Go to Files
Event Details Form

Want your event listed on the Startup Week website? Fill out this form and submit it to Amy Pollock (amp29@psu.edu) by Friday, February 28 to be included!

Go to Files
Luncheon Video

Video of the presentation given at the 2020 SUW Marketing and Communicators Luncheon. Watch this if you weren't able to attend or Zoom in.

Go to Files
Start.Me.Up Marketing Sprint (Mini-Challenge)
Logos, Flyers, Digital Signage

Follow this link to find transparent logos, printable letter-size flyers, an email graphic and a graphic you can use as a digital sign or a PowerPoint graphic.

Go to Files