The graphics, templates and materials in this section will help you communicate effectively about Invent Penn State within the context of Penn State, LaunchBoxes innovation hubs.

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For questions about branding, trademark and logo use, language, file types, functionality or production options please contact us.

Brand Guidelines
Benchmarking & Audience Personas

Learn about initial customer discovery and key Penn State audiences.

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2015 Visual Identity & Usage Guidelines

Please contact inventadmin@psu.edu for questions and approvals.

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Invent Penn State Mark with Tagline

A collection of Invent Penn State logos with the tagline "the ingenious power of partnership," in various file formats and approved color schemes. Marks may not be created or altered. Please contact us for help with co-branding with your campus and partners.

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Invent Penn State Mark with No Tagline

A collection of Invent Penn State logos, with no tagline, in various file formats and approved color schemes. Marks may not be created or altered. Please contact us for help with co-branding with your campus and partners.

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Boilerplate Language

The boilerplate description to use when describing Invent Penn State.

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Digital
Navigator Graphics

Turn these graphics into clickable links on your website so users can access the Resource Navigator, IP Navigator and Startup Navigator from anywhere. Graphics are also available in a block style.

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Newsletter Links

Links to monthly Invent Penn State newsletters.

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PowerPoint Template

This slide template provides a consistent image, voice and presentation style when presenting about the Invent Penn State initiative. Campuses may replace the Penn State mark with their campus mark.

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Print Materials
Invent Penn State Impact Brochure

The impact brochures are a comprehensive look at what Invent Penn State has accomplished and how the initiative has grown.

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Startup Resource Guide

The Startup Resource Guide is a sample of a comprehensive entrepreneurship ecosystem resource inventory. This one is for State College, but you can use the file and matrix to create your own. Simply replace the photo and listings.

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A1 Notecard

In the digital age, sending a card for invitations to events and thank you notes to sponsors and partners adds a personal touch. This is a notecard, but could be printed on the inside to serve as an invitation.

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Notepads

The notepads are an excellent handout at events where notes may be taken.

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Pocket Folder

Branded folders are a great way distribute materials and get your business card into people's hands. We print a large quantity of these, so if you need a small quantity we will send them to you.

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Ads and Flyers

Various ads and flyers Invent Penn State has run in digitally and in publications like Business Central.

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Exterior Signage
Door Placard

Place this sign at doorways to co-brand your innovation hub and highlight the connection to Invent Penn State.

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Interior Signage
Banners

One of the most effective marketing items we have is the retractable banners. They're easy to transport, are highly visible and a provide a perfect background for media and photo opportunities on stages, in classrooms and in our hubs.

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Podium Signs

Podium signs ensure Invent Penn State events are branded for both the current audience and future audience (in photographs).

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Tablecloths

Attending or hosting an event? Set yourself apart with a branded tablecloth. This is a great way to co-brand with campus activities.

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Stationery
Business Cards

Branded business cards can help you quickly establish credibility with your connection to Invent Penn State. For Invent Penn State staff we have approval from Strategic Communications to print on the back. Note: If you are a LaunchBox, use that card format with LaunchBox on the back.

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Envelopes

Use branded envelopes when mailing Invent Penn State related communications.

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Letterhead

Make a great first impression with this professional letterhead.

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Swag
Buttons

A great giveaway to highlight a program, place or theme. Strategically provide to event speakers or dignitaries being photographed.

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Magnets

Give your brand visibility in homes, offices and class rooms.

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Pens

Everybody needs a pen eventually. Pairs nicely with the notepads.

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Laptop Stickers

Laptop, tablet and smartphone stickers create visibility and are fun.

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Invent Penn State History
The original toolbox circa 2016

View the original assets and guidelines—that were in an Old School binder!

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