Startup Week powered by PNC

The graphics, templates and materials in this section will help you communicate effectively about Startup Week in the context of Invent Penn State, the innovation hubs and your campus, as you inspire and support entrepreneurship at Penn State.

Have Questions?

For questions about branding, trademark and logo use, or language, files and functionality or guidance on vendors, please contact Ashley Palmer at abp18@psu.edu.

Brand Guidelines
Brand Guidelines

Penn State Startup Week powered by PNC’s brand guidelines ensure consistent messaging and a uniform visual identity every year.

Go to Brand Guidelines Files
Logos

A collection of approved logos for Penn State Startup Week powered by PNC. Marks are owned by Penn State. You may not create or alter the mark.

Go to Logo Files
Digital Marketing
Startup Week Digital Sign
Digital Signage

Promote the featured events by showcasing these digital signs on computer and TV screens on your campus or in your building.

Go to Digital Signage Files
Startup Week Email Marketing
Email Marketing

Use these email headers, footers and icons to give your communications a distinct look that's consistent with partners across the University.

Go to Email Marketing Files
Startup Week Screensaver
Screensavers

Work with your campus IT or building staff to have these graphics set up as backgrounds and screensavers in your building.

Go to Screensaver Files
Startup Week Zoom Background
Zoom Background

Use these Zoom backgrounds to create uniformity across your events and presenters.

Go to Zoom Background Files
Print Materials
Startup Week Palm Flyers
Palm Flyers

Promote Penn State Startup Week to students in your places and spaces. Palm flyers can be handed out in classrooms, put on tables, or on bulletin boards.

Go to Palm Flyer Files
Startup Week Event Poster
Event Poster

Promote Penn State Startup Week outside of classroom, building or office spaces by placing this 2 ft x 3 ft poster on an easel stand in high-traffic areas. All posters can be ordered through MPC.

Go to Event Poster Files
Startup Week Flyer Template
Full Page Flyer Templates

Promote your Startup Week events by utilizing this full-page flyer template. There is space for your event URL, QR code to drive traffic to your scheduled event, and you can edit the copy on the back of the flyer to include event details for one or multiple events that your campus/college/unit is hosting.

Go to Full Page Flyer Templates
Startup Week Palm Flyer Template
Palm Flyer Templates

Promote your Startup Week events by utilizing this palm flyer template. There is space for your event URL, QR code to drive traffic to your scheduled event, and you can edit the copy on the back of the flyer to include event details for one or multiple events that your campus/college/unit is hosting.

Go to Palm Flyer Templates
SUW Table Tents
Table Tent

Place these table tents on tables in communal areas or desks in classrooms and offices.

Go to Table Tent Files
Startup Week Thank You Card
Speaker Thank You Card

To recognize and thank your speakers, a handwritten note is always a kind gesture. These Thank You cards were designed to accompany the speaker gift in the physical toolkits but can be used for any speaker that is participating in Penn State Startup Week. Cards can be ordered and printed through MPC.

Go to Thank You Card Files
Media Relations
Startup Week Media Release Template
Media Release Template

Looking to promote your campus/college/unit Startup Week event? Utilize this media release template to help spread the word to local and community media to increase awareness of your Startup Week event. The Word doc is editable and has pre-written copy to get you started.

Go to Media Release Template
Social Media
Startup Week Facebook Graphic
Facebook

Use these branded Facebook banners, post graphics, and the event post template to promote your Startup Week events.

Go to Facebook Files
Startup Week Twitter Graphic
Twitter

Use these branded Twitter banners, post graphics, and the event post template to promote your Startup Week events.

Go to Twitter Files
Startup Week Instagram Graphic
Instagram

Use these branded Instagram post graphics and the event post template to promote your Startup Week events.

Go to Instagram Files
LinkedIn

Use these branded LinkedIn post graphics and the event post template to promote your Startup Week events.

Go to LinkedIn Files
Social Media Canva Design Templates
Facebook Canva Design Templates

Use these Canva Templates to promote Startup Week on Facebook.

Go to Facebook Canva Templates
Twitter Canva Design Templates

Use these Canva Templates to promote Startup Week on Twitter.

Go to Twitter Canva Templates
Instagram Canva Design Templates

Use these Canva Templates to promote Startup Week on Instagram.

Go to Instagram Canva Templates
LinkedIn Canva Design Templates

Use these Canva Templates to promote Startup Week on LinkedIn.

Go to LinkedIn Canva Templates
Social Media Adobe Design Templates
Startup Week Facebook Graphic
Facebook Adobe Design Templates

Use these Adobe Templates to promote Startup Week on Facebook.

Go to Facebook Adobe Design Templates
Startup Week Twitter Graphic
Twitter Adobe Design Templates

Use these Adobe Templates to promote Startup Week on Twitter.

Go to Twitter Adobe Design Templates
Startup Week Instagram Graphic
Instagram Adobe Design Templates

Use these Adobe Templates to promote Startup Week on Instagram.

Go to Instagram Adobe Design Templates
LinkedIn Adobe Design Templates

Use these Adobe Templates to promote Startup Week on LinkedIn.

Go to LinkedIn Adobe Design Templates
Signage
Startup Week Teardrop Flag
Teardrop Flag

These teardrop flags are used to place outside of a venue hosting Startup Week events.

Go to Teardrop Flag Files
Startup Week Retractable Banner
Retractable Banners

These banners are most effective when placed in high foot traffic areas, outside of event locations and near stages to be captured as background in photographs.

Go to Retractable Banner Files
Startup Week Yard Sign
Yard Signs

For use in high-traffic, outdoor areas. All yard signs can be ordered through MPC. Please ensure you have appropriate approvals to put these up around campus.

Go to Yard Sign Files
Swag
Shirts

These shirts give visibility to Startup Week, are a great handout and should be distributed extremely liberally.

Go to Shirt Files
Startup Week Sticker
Laptop Stickers

These were ordered for pre-promotion activities to garner student interest and awareness and provided in the physical toolkits for Startup Week 2022.

Go to Laptop Sticker Files
Tablecloth

Wrap your table in this branded tablecloth to make events look official and help guide people to the right location.

Go to Tablecloth Files
Buttons

Give buttons away liberally and encourage people to wear them to events.

Go to Button Files
Startup Week Long Sleeve Shirt
Long Sleeve T-Shirts

These long sleeve shirts give visibility to Startup Week, are a great handout and should be distributed extremely liberally.

Go to Long Sleeve T-Shirt Files
Startup Week Water Bottle
Water Bottles

These were ordered for pre-promotion activities to garner student interest and awareness and provided in the physical toolkits for Startup Week 2022.

Go to Water Bottles Files
Startup Week Air Plant
Air Plant

These were ordered as speaker recognition gifts and provided in the physical toolkits for Startup Week 2022.

Go to Air Plant Files
SUW Logo
Order Links

Click to view a document that has all of the order links for the swag items provided in the Startup Week 2022 physical toolkits.

Go to Order Links
Marketing & Communicators Coffee Chat – Feb. 25, 2022
Presentation

This is the PowerPoint presented at the Startup Week Marketing & Communicators Coffee Chat on Friday, Feb. 25, 2022.

Go to PowerPoint
Zoom Recording

The Zoom recording from the Startup Week Marketing & Communicators Coffee Chat on Friday, Feb. 25, 2022 hosted by Ashley Palmer, Director of Marketing and Communications for the Office of Entrepreneurship and Commercialization.

Go to Video
Photos
Photos

Photos from Startup Week for print or digital (screen) use.

Go to Photos
Inc.U Competition
Logo

Official logo of the Inc.U Competition. Contact invent@psu.edu for alternate logo variations.

Go to Files
Digital sign thumbnail
Digital Sign

Use this graphic for PowerPoint presentations and widescreen digital displays.

Go to Files
Inc.U Competition flyer thumbnail
Flyer

Use the 8.5 x 11 digital flyer to include in course curriculum or share via email. Print out and hang up in classrooms or commons areas for additional visibility.

Go to Files
Student founders standing together
The Investment Episodes

Watch and share full-length episodes of The Investment.

Go to Episodes
Annual Archive
SUW Logo
Startup Week Archive

An archive of Startup Week materials dating back to 2019.

Go to Archive