Getting Started

Finding a Coach

Finding a coach during this customer discovery process is very important. Having a person who has experience, and who can provide crucial feedback can be a boon to any person new to customer discovery concepts.

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Coaches come in all shapes and forms, from all different walks of life. We recommend that you find a coach that has some experience in business, and specifically, experience with lean startup principles.

Having a coach during this self-paced program may help to keep you accountable and on the right path as you begin to understand more about your customers.

Check out the resources page to find organizations that provide free coaching. If you need help finding a coach, Invent Penn State can help! Contact us using the link below and we will put you in touch with a LaunchBox or coach nearby.

Contact Invent Penn State at customerdiscovery@psu.edu.

Course Materials

The Customer Discovery 101 Workbook

The Customer Discovery 101 Workbook is a free companion to the Customer Discovery 101 program. It is designed to help you move through the program and capture important information. As you proceed through the program, you will be prompted to complete specific templates in the workbook.

Download the Customer Discovery 101 Workbook

If you have questions or need help, contact customerdiscovery@psu.edu. We want to hear from you!

Our events and programs are open to all students regardless of sex, gender, sexual orientation, race, or any other protected class. Invent Penn State is committed to building a community of belonging for all.