Introduction to Customer Discovery

Introductory Video

Watch to see what Customer Discovery is, why it’s important, and how it reduces risk. (4:34)

Read Part 1 of “Talking to Humans”

We suggest reading Part 1 of Talking to Humans
 (“The Story,” p. 14-29) to help understand the value of customer discovery.

The Story

Stopping for now? Click here to enter your email and receive a link of where to begin next time.

If you have questions or need help, contact customerdiscovery@psu.edu
. We want to hear from you! 

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