Part 2: Rack and Stack Your Assumptions
Rack and Stack Your Assumptions Video
Figure out which assumptions are most critical and which to test first. (3:44)
Assumption Prioritization Matrix Activity
Organize your assumptions with the “Assumption Prioritization Matrix” before moving onto the next video. This activity will help you determine which assumptions are the most important to test first.
You can use the “Assumption Prioritization Matrix” on p. 4 of the Customer Discovery 101 Workbook or your own template.
Use your downloaded Customer Discovery 101 Workbook or download now.

Meet with a Coach
Before meeting with your coach, make sure to complete the activities above and have them ready to share with your coach, along with any questions you might have.
Check out the Resources page
to find organizations that provide free coaching. If you need help finding a coach, Invent Penn State can help! Contact us using the link below and we will put you in touch with a LaunchBox or coach nearby. Contact Invent Penn State.
Stopping for now? Click here to enter your email and receive a link of where to begin next time.
If you have questions or need help, contact customerdiscovery@psu.edu. We want to hear from you!