Part 2: Identify Themes and Patterns

Identify Themes and Patterns Video

Organize your nuggets into common themes to discover patterns that illuminate insights. (3:36)

Validating Assumptions, Activity 1

Put nuggets into groups based on similarities. This is where you might start to see the beginnings of trends from your interviews.

You can use the Validating Assumptions Worksheet, Activity 1 on p. 7 of the Customer Discovery 101 Workbook or your own template.

Use your downloaded Customer Discovery 101 Workbook or download now.

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If you have questions or need help, contact: customerdiscovery@psu.edu. We want to hear from you! 

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