Step 4: Define Who, What, and Why
Learning Objectives
This step includes four parts:
- Part 1: Craft a Jobs To Be Done Statement
- Part 2: Build Customer Personas
- Part 3: Define Competitors’ Value
- Part 4: Define Your Value Proposition
In Step 4, you’ll summarize what you have learned from customer discovery and use the learnings to better define your customer solution.
If you have questions or need help, contact customerdiscovery@psu.edu. We want to hear from you!