Step 4: Define Who, What, and Why
Learning Objectives
This step includes four parts:
- Part 1: Craft a Jobs To Be Done Statement
- Part 2: Build Customer Personas
- Part 3: Define Competitors’ Value
- Part 4: Define Your Value Proposition
In Step 4, you’ll summarize what you have learned from customer discovery and use the learnings to better define your customer solution.
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If you have questions or need help, contact customerdiscovery@psu.edu.
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