Part 3: Define Competitors’ Value

Define Competitors’ Value Video

Discover how best to compete the market by analyzing your competitors (yes, you do have them). (4:26)

Define Competitors’ Value Worksheet Activity

Using your interview notes, common search engines, as well as potential trade magazines, collect all of the possible competitive companies, their products, and general solutions that customers use currently.

You can use the “Define Competitors’ Value Worksheet” on p. 11 of the Customer Discovery 101 Workbook or your own template.

Use your downloaded Customer Discovery 101 Workbook or download now.

8

Stopping for now? Click here to enter your email and receive a link of where to begin next time.

If you have questions or need help, contact customerdiscovery@psu.edu.
We want to hear from you!

Our events and programs are open to all students regardless of sex, gender, sexual orientation, race, or any other protected class. Invent Penn State is committed to building a community of belonging for all.